By Benjamin Lo

Staff Writer

While many people hold the misconception that the big business services industries such as consulting, investment banking, and accounting are the only fields available for college students who are interested in the business world, this is not true.  If you are a student interested in a challenging field that will put your creative talents to the test as well as your qualitative skills, marketing and advertising may be for you.

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By Sonia Bhasin

Staff Writer

Whether we like it or not, advertising is all about psychology.  Advertising and marketing firms work with psychologists and sociologists to figure out how exactly to make their products and services appeal to consumers.  The basic principles of advertising are based on cognitive psychology and psychological responses of attention, perception, association and memory.

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By Sunny Wong

Staff Writer

We live in a world bombarded with advertisements.  From television, magazines, billboards, to even cell phones, ads seem to be an inevitable presence in our lives.  If you just open your favorite newspaper, for instance, you will see that the majority of the paper is littered with them.  The advertising industry is immense, with over $155 billion spent on it in 2006 in the United States alone.  Experts predict that by 2010, that figure will exceed $500 billion.  Here are some mediums of advertising you often encounter in your day-to-day lives, as well as a couple less conspicuous ones.

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By Gloria Ho

Senior Staff Writer

Although Northwestern University ranks only fourth on the 2008 U.S. News and World Reports’ Best Business Schools list, its Kellogg School of Management’s marketing program placed first in the nation in U.S. News’s Business Specialty Rankings for marketing.

At Kellogg, business students can select two or three areas of concentration after their first year.  What majors they choose depends upon what field they are interested in.  For example, a student who plans to start her own business might be interested in majority in Management & Strategy, Finance, and Entrepreneurship.  A student who is looking to lead a historic preservation trust would possibly prefer to focus on Marketing, Public/Nonprofit Management and Real Estate.

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