By Sonia Bhasin

Staff Writer

COMPANY OVERVIEW

Blizzard Entertainment, a subsidiary of Activision Blizzard, is a video game developer and publisher based in Irvine, California.  This company was originally founded as Silicon & Synapse in 1991 by Allen Adham and Michael Morhaime, who currently serve as presidents of Blizzard, and Frank Pearce, who serves as the vice president.  All three are graduates of UCLA and founded the company only one year after receiving their bachelor’s degrees.  The company currently employs over 2,700 workers and earns an annual revenue of $1.1 billion.  Blizzard is one of the most successful video game developers of all time.

Read the full story

By Grace C han

Senior Staff Writer

When we think of video and computer gamers we usually picture young adolescent males but a good 40% of gamers are female, and the average age of gamers is 35 years old. In fact, there are more women players over the age of 18 (33% of the game-playing population) than there are male players under the age of 18 (18%). Perhaps this should not come as a surprise as more and more video games are marketed to people of all ages and sex. Games like Diner Dash are targeted more towards women, while games like Wii Fit and Wii Sports are easily enjoyed by the entire family.

Read the full story