By Benjamin Lo

Staff Writer

Marketing and the entertainment industry often go hand-in-hand as there is no other medium that proliferates more through the average American’s life.  On a given day, a typical American will watch over four hours of television and spend approximately two hours on the Internet.  With all this time locked into various entertainment mediums, the American population will encounter thousands of overt and subtle advertisements that exist in any form from highway billboards to T-shirt logos.

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By Benjamin Lo

Staff Writer

While many people hold the misconception that the big business services industries such as consulting, investment banking, and accounting are the only fields available for college students who are interested in the business world, this is not true.  If you are a student interested in a challenging field that will put your creative talents to the test as well as your qualitative skills, marketing and advertising may be for you.

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By Gloria Ho

Senior Staff Writer

Although Northwestern University ranks only fourth on the 2008 U.S. News and World Reports’ Best Business Schools list, its Kellogg School of Management’s marketing program placed first in the nation in U.S. News’s Business Specialty Rankings for marketing.

At Kellogg, business students can select two or three areas of concentration after their first year.  What majors they choose depends upon what field they are interested in.  For example, a student who plans to start her own business might be interested in majority in Management & Strategy, Finance, and Entrepreneurship.  A student who is looking to lead a historic preservation trust would possibly prefer to focus on Marketing, Public/Nonprofit Management and Real Estate.

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